Plummeting Traditional Business: Dual Pressures on Vacuum Cleaner Market
Lexy Electric’s 2024 financial report reveals a 22% year-on-year decline in its core vacuum cleaner revenue, with its contribution to total group revenue dropping from 68.7% in 2020 to 58%. This downturn stems from two major impacts:
Product Substitution Crisis: Robotic vacuum cleaners (average price ¥3,000) and floor scrubbers (average price ¥2,500) continue to dominate the market. China’s vacuum cleaner market shrank to ¥4.1 billion in 2024, down 18% YoY.
International Trade Barriers: With 70% of Lexy’s revenue fr......
Technological Breakthrough: Three Innovations Shatter Market Stalemate
In 2024, MOVA vacuum cleaners captured 23.6% of China’s premium cleaning market (priced above ¥3,000), ending Dyson’s 8-year monopoly. Its success hinges on three breakthroughs:
Dual-Frequency Motor System: Boosts suction power to 280AW (vs. Dyson V15’s 230AW) while reducing noise to 58dB and cutting energy consumption by 30%, earning the Red Dot Design Award;
AI Debris Recognition Algorithm: Integrates millimeter-wave radar and pressure sensors to analyze floor materials and stain types in real-time, improving ......
XX Technology's wet-dry vacuum cleaners achieved 2023 revenue of 1.73 billion RMB, surging 55% YoY – the highest growth rate in the industry. The newly launched ProX series, capable of handling both dry and wet debris, reached a 53% gross margin, 28 percentage points higher than single-function models, becoming a breakout hit in the cleaning appliance sector.
Technical Breakthrough: 10L Liquid Extraction in 20 Minutes
Addressing traditional vacuums' inability to process wet waste, XX developed the MultiCyclone™ dual-airflow system:
IPX6 waterproof motor withstands kitchen grease and bathro......
Evolution: From OEM Export to Technological & Branding Breakthroughs
China’s vacuum industry has evolved through three phases:
2000-2010: Dominated by OEM manufacturing, producing 70% of global vacuums but with 50%, but rural areas