Latest Vacuum Cleaner Sales Insights in the US & Europe: What’s Really Selling?

From Paris to New York, the vacuum cleaner market in 2025 is buzzing — and not just because of the noise levels of cheaper models. Consumers are shifting buying habits faster than you can say “dust bag,” and certain designs are taking center stage in the US and Europe. Let’s break down which models are cleaning up in the sales charts and why.

1. Cordless Domination — The Sales Champion

Across both sides of the Atlantic, cordless models are selling like pumpkin spice lattes in October. The appeal is obvious: no cables to trip over, longer runtime, and better portability. Brands like Hoover are winning over buyers with smart storage designs and fast charging. Retail data shows cordless units now account for over 65% of household vacuum sales in Western Europe. Combined with powerful suction power and HEPA-grade filtration, they’re making corded units look like relics from another era.

2. Wet-Dry & Multi-Tasking Models Gain Momentum

The “all-in-one” cleaning concept is catching fire, especially in markets like Germany and the UK. Consumers want one device that can tackle spilled milk, muddy footprints, and dusty curtains. Wet-dry vacuum cleaners with versatile attachments are topping wish lists. Bissell has been leading this space, offering units that combine mopping, vacuuming, and spot-cleaning without adding extra weight to your cleaning arsenal.

3. Design Preferences: Looks, Noise, and Storage

Americans and Europeans have a surprising common ground: they want their vacuums to look as good as they clean. Matte finishes, muted colors, and reduced noise levels are now selling points. Compact storage-friendly designs are especially popular in urban centers like London, Paris, and New York. Companies such as Electrolux are cashing in on this demand by producing sleek, lightweight models without compromising suction power or efficiency.

In short, the winners in the US and European vacuum cleaner markets are cordless, multi-functional, and stylish — proving that consumers now see vacuums as part of their lifestyle, not just a cleaning chore. Whether you want corded durability or cordless convenience, modern designs can offer wet and dry cleaning without breaking a sweat.

For more market insights and product solutions, visit www.lxvacuum.com.