H1 2024 financials reveal Prulide's R&D expenditure hit 237 million RMB, up 33.76% YoY, with R&D intensity reaching 8.6% - a record high since IPO. Investments focus on three areas: core algorithm development for smart cleaning devices (42%), global patent portfolio construction (35%), and expansion of proprietary brand "ProTech" (23%).
Tech Breakthroughs: 180,000-Hour Brushless Motor Milestone
Key innovations include:
Power System: 5th-gen HyperForce motor achieves TÜV 6000-hour certification with vibration coefficient 0.12m/s² (industry avg. 0.35m/s²)
AI Navigation: NPU-powered 3D obstacle avoidance reduces collisions to 0.7/100m² (vs 3.2 previously)
Material Science: Graphene composite filter developed with CAS shows 99.997% efficiency, 3x lifespan vs HEPA
Patent data shows 87 new invention patents in H1, with 41% being PCT filings covering critical EU/US market technologies.
Dual Brand Strategy Reshapes Competition
Synergy between ODM and proprietary brands:
ProTech X9: Modular cordless vacuum raised $12M in global crowdfunding
Costco Exclusive: Custom ODM model secured 500K-unit order
Localization: Middle East edition adds sandstorm mode with IP68 motor protection
Supply chain upgrades:
✓ Vietnam Phase II factory boosts overseas capacity to 38%
✓ Global logistics response time cut to 72 hours
✓ North America service team expands to 200, achieving 4-hour售后 response
Emerging Markets Outperform Traditional Regions
H1 global achievements:
Overseas revenue hits 61% (49% in 2023), SEA market up 240%
ProTech enters Amazon US cleaning category TOP5 with 7% share
Enterprise solutions deployed at Dubai Airport, Changi Hospital
Future Blueprint: Berlin Innovation Hub in Sight
Three strategic priorities:
Next-gen R&D: 2025 budget increases 20%, targeting biomimetic cleaning robots
Global Manufacturing: Mexico/India plants by 2026 to complete regional production networks
Service Ecosystem: Testing "hardware+consumables+insurance" subscriptions, aiming for 15% service revenue by 2027
Risks: FX fluctuations caused 27M RMB losses, overseas inventory turnover rises to 68 days.
