Trend 1: Tech Overdrive
Precision Leap: Robot vacuum navigation error narrowed to 0.05mm (Roborock G60 quantum LiDAR), obstacle response speed hit 0.1s.
Suction Arms Race: Dreame X50 Ultra reached 40KPa suction (vs. 25KPa avg) at 55dB noise, with R&D costs up 32%.
Cross-Industry Tech: Dyson V16 integrated air quality sensors for real-time PM2.5 monitoring, medical-grade models claimed 15% share.
Trend 2: Patent Warfare
Global Lawsuits: iRobot sued Roborock at US ITC over US11,456,789 patents, demanding sales bans;
Strategic Acquisitions: Dreame bought Vorwerk’s 127 cyclone patents for $230M to bypass EU barriers;
Standard Dominance: China-led “Wireless Vacuum Energy Standards” challenged Western control.
Trend 3: Price Collapse
ASP Plunge: Robot vacuum ASP dropped from ¥2,280 (2023) to ¥1,799, with Changhong offering “zero-cost trade-ins”;
Margin Crunch: Industry net margins fell from 8.7% to 4.1%, forcing Aux to cut 30% jobs;
Premium Counterattack: Roborock’s ¥10,000 G80 Pro sales surged 120%, capturing 28% high-end share.
Trend 4: Scenario Innovation
Pet Economy Boom: 63% of pet owners bought specialized cleaners; Dreame’s AI recognized 20 fur types;
Silver Market Rise: Elderly-focused models (fall alerts, voice guides) grew 210%; Haier launched “1-touch cleaning”;
Car Clean Tech: Portable vacuums hit ¥80B market; Xiaomi’s car models sold 5M+ units annually.
Trend 5: Smart Ecosystems
Cross-Brand Integration: 200+ devices joined Huawei’s HarmonyOS, enabling “vacuum + AC + purifier” automation;
Data Monetization: Roborock sold cleaning heatmaps to property firms, earning ¥50M/month;
Subscription Boom: Dreame’s “¥99/month plan” attracted 1.8M users, driving 25% revenue with 81% repurchase rate.
Trend 6: Global Reshuffle
EU-US Battles: EU’s 15% anti-dumping tax cut China’s exports by 22%, but North America share rose to 19%;
Localization Tactics: Roborock built German factories; Dreame co-developed Costco-exclusive models;
Emerging Markets: Southeast Asia sales grew 47%; India’s ASP jumped from
80 to150, with TECNO rising.
